2021 – Identity, Publication, Animation

Cloud 9 Macaron is a whimsical twist on macarons, offering a variety of interestingly flavoured baked goods.

To communicate and represent the brand’s key principles, bold and vibrant colours are employed, as well as a cartoon style of drawing, to create an energetic, pleasant, and welcoming atmosphere. The handwritten voluminous and effervescent underlines Cloud9 Macarons’ fluffy and cloud-like character.

To compliment the brand, a charming advertising video depicts how clouds of macaron ingredients fall down and combine together to produce the fluffy Cloud 9 Macarons. A promotional pamphlet explaining each of the varieties, rendered as adorable macarons with unique features inspired by their flavour. A simple but attractive package with consistent visuals that carries the Cloud 9 Macaron brand’s story.